1. Technical Excellence is key for high-Quality Photography and Video.

• Sharp focus with proper depth of field
• Correct exposure (balance of light and dark areas)
• Accurate white balance and color fidelity
• High resolution (detail and clarity, especially for prints or zooming)
• Low noise (grain) in low-light conditions

2. Composition and Aesthetics

• Use of compositional rules (rule of thirds, leading lines, symmetry)
• Creative framing and perspective
• Good use of light and shadow (natural or artificial)
• Color grading or tone matching to enhance mood or brand

3. Post-Processing

• Editing for color correction, retouching, and consistency
• Removal of distracting elements
• Cropping for better framing

4. Purpose and Style

• Matches the goal (e.g., commercial, editorial, portrait, product)